Posted by: gmcquade | March 28, 2009

World Trade Week Selects The President of University of Southern California as the Keynote Speaker

World Trade Week Committee Announces
Keynote Speaker for May 7th Breakfast

World Trade Week Committee announced today (Monday, March 30, 2009) that President Dr. Steven B. Sample, USC will speak to more than 500 executives and members of the diplomatic corps at the  83rd  Annual Word Trade Week Kickoff Breakfast on May 7th in downtown Los Angeles.

World Trade Week Committee announced today (Monday, March 30, 2009) that President Dr. Steven B. Sample, USC will speak to more than 500 executives and members of the diplomatic corps at the 83rd Annual Workd Trade Week Kickoff Breakfast on May 7th in downtown Los Angeles.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Five time Emmy award winning journalist, producer, film maker Giselle Fernandez-Farrand will be master of ceremonies at the World Trade Week Kickoff Breakfast set for May 7th in downtown Los Angeles

Los Angeles, CA   World Trade Week Committee announced today (Monday, March 30, 2009) that President Dr. Steven B. Sample, USC will speak to more than 500 executives and members of the diplomatic corps at the  83rd  Annual World Trade Week Kickoff Breakfast on May 7th in downtown Los Angeles. The theme this year is “At the Crossroads of Cultures & Trade.”  

World trade is L.A.’s economic engine, providing more jobs and economic impact to the region than any other industry,” said Bill Collier, chair of the World Trade Week Committee, Los Angeles Area Chamber “We couldn’t think of a better selection than Dr. Steven B. Sample, USC president, as our keynote speaker to address the expected 500-plus executives and members of the diplomatic corps at the World Trade Week Kick off Breakfast in May.” 

Steven B. Sample became the 10th president of the University of Southern California in March 1991. He is the university’s first holder of the Robert C. Packard President’s Chair. Sample is an electrical engineer, a musician, an outdoorsman, an author, and an inventor.  In February 1998 he was elected to the National Academy of Engineering for his contributions to consumer electronics and leadership in interdisciplinary research and education.  In 2003 he was elected to the American Academy of Arts and Sciences in recognition of his accomplishments as a university president. 

He remains an active member of USC’s faculty, co-teaching with management expert Warren Bennis a popular course for juniors and seniors titled “The Art and Adventure of Leadership.”  His book, The Contrarian’s Guide to Leadership, has been a Los Angeles Times best-seller, was named one of six “must-reads” for leaders by Harvard Management Update of the Harvard Business School, and has been translated into five languages. He donates all royalties to a scholarship fund for USC undergraduates.

Bill Collier. Chair, WTW 

Dr. Steven Sample came to USC from the State University of New York at Buffalo, where he had served as president since 1982.  Sample is married to the former Kathryn Brunkow of Park Ridge, Ill.  The Samples have two daughters and two grandchildren. Under Dr. Sample’s leadership, USC has become world-renowned in the fields of communication and multimedia technologies, received national acclaim for its innovative community partnerships, and solidified its status as one of the nation’s leading research universities.   (To view Dr. Sample’s full bio visit: http://www.usc.edu/president/

The master of ceremonies will be Giselle Fernandez-Farrand, a Latin media marketing entrepreneur and president of the first Latina owned Hispanic themed media and management company in Hollywood,  F Squared, and Flamenco Inc.  Known over the past decade for her coverage of international news stories and major events, Fernandez has made significant contributions to the CBS and NBC networks.  Among her numerous posts, Fernandez anchored NBC’s weekend edition of the “Today Show” and Sunday edition of the “NBC Nightly News.” She also handled special and foreign assignments for the NBC network.  Prior to that, Fernandez served at CBS News substituting for Paula Zahn on “CBS This Morning,” Dan Rather on the “CBS Evening News” and Connie Chung on the “CBS Weekend News.” Most recently, Giselle co-anchored the “KTLA Morning News” on Tribune’s KTLA 5 in Los Angeles and was a competitor on ABC’s second season of “Dancing With the Stars.”  

About World Trade Week ( www.worldtradeweek.com) The Concept Was Conceived in 1926 and First Observed in 1927 in Southern California. World trade significantly contributes to the nation’s economy and has developed a vast new horizon for America’s businesses. In 1926, Stanley T. Olafson, then manager of the World Trade Department of the Los Angeles Chamber of Commerce, conceived the idea of a World Trade Week observance in Southern California. This was during a period of isolationism and under the conditions prevailing during the heyday of the restrictive Smoot-Hawley Tariff Act. 

In 1935, President Franklin Delano Roosevelt officially proclaimed World Trade Week as a national observance by the U.S. Government and selected the third week in May each year which includes May 22, National Maritime Day. Initially, the purpose of World Trade Week was the promotion of the Ports of Los Angeles and Long Beach. Following World War II, the expanding economy and potential for international commerce growth created an opportunity for World Trade Week to expand its scope to include all facilities and organizations in the Southern California area involved in world trade.  For Sponsorship opportunities, contact: Jasmin Sakai-Gonzalez, 213.580.7569 or jgonzalez@lachamber.com and for more information on the event please visit www.worldtradweek.com

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